5 Big Challenges with Prominent eCommerce Stores & Solutions

eCommerce stores are all across devices that you commonly use. But, uncertain disasters and lockdown situations have pushed retailers or online sellers to rethink their strategies. Unimaginatively, many big challenges may come their way, hampering sales even if they have invested in a custom ecommerce development that ensures integrated SEO or content marketing strategy.

Here is a roundup of all such big challenges with prominent eCommerce stores and their possible solutions:

Customers’ Exploding Expectations

For retailers or wholesalers, online selling is an incredible platform to onboard customers and have a good reputation because they get all support from the data-enabled digital platform for delivering a great customer experience.
But, the biggest of all challenges is unending expectations. Customers expect for the next level experience. Amazon, Flipkart and many big eCommerce brands are infusing innovations to bring on this kind of experience.

Solutions: Watching what’s in and focusing on personalizing customer experience can prove the best healer of the pain points of customers. Let them feel that they are valuable right from the beginning of their web journey. Notify with the updates of products that they often search or complimentary ones like:

• free returns and free shipping
• reliable customer service
• a personalized recommendation
• a variety of payment methods
• a personalized shopping experiences

Hard to Change

Delivering the next level experience needs the capability to change over time. Introduce more user-friendly content with season-based reactions. Like “Summer Sale” or “Festival Sale” can be an alternative to attract more customers.

It’s really difficult for any seller to quickly adapt what customers expect. Certainly, it needs time, money and efforts with the innovative aspects to see existing shipping, inventory or any other system. But, no change means slow sale. And gradually, your online store won’t survive the challenges from those who have adapted the transition.

Solutions: Incorporating with the transition quickly across all platforms and creating personalised collections inspire customers to stay there, purchasing from the same e-store. Transporting fresh content across social media or search engines with selling experience can let you walk on and on, selling things over almost all devices.

Difficulty in Tracking

There are some exceptional situations that often prevent timely shipping or drop shipping. The outbreak of pandemic or torrential rain or any other calamity create a shock with postpone delivery dates, as the difficulties are more than ever to continue collecting and dropping couriers. Sometimes, an overwhelming demand may also cause delays, which may disappoint customers.

Solutions: An agile or active tracking system can help you to come out from this trouble. Automate allotting of the order id to track their shipment on their own can be the best solution ever to let them stay connected as a loyal customer. Align a customer support option at the very point where you see they may face a challenge in tracking.

Customer Retention

It’s a big trouble when your customer does not come again for shopping or window shopping on your e-store. However, the internet is practically vast with unlimited shopping sites where making a customer a repeat buyer or regular buyer is hard.

Solutions: Some common big names are successful in retaining them because they have some amazing offers for loyal customers like discounts and custom offers to shop when something new arrives for the first time. They feel special with such offerings and rewards. Or, you can personally send some cashback offers to feel so special.

No “For customer” approach

Personalization is a key to develop a customer relationship. Some smart retailers don’t let even a single opportunity go to let them feel that his all deals are “for customers”. But, overpowering personalization is dangerous. It may annoy a customer to such extent that he unsubscribes to the service.

Solutions: There should have some innovative strategies to assess customers’ requirement. Monitoring and analyzing their web journey can benefit a lot in getting such details. Accordingly, you can send personalised alerts that can actually push them to have at least a look to the products that they are interested in. Get deeply with their behavior to understand where their interest is. If possible, use analytics or advanced analytics tools to automate assessment. This is how you can integrate a “for customer” approach to keep them onboard.

Summary

There are a number of challenges that prominent eCommerce stores. Customer satisfaction, their retention, unsystematic tracking and no “for customer” approach may end up in dissatisfaction of the customers. Understanding customers’ pain points and addressing them in time together with for customer approach can help to come across these challenges.

Checkout the list of eCommerce companies in India 2021.